Design, Content & Customer Experience

Form always follows function, but beautiful things work better

Amorphous New Media

Digital design runs in our veins at Amorphous. Whether it’s a website, display banner ad, or sales presentation, our work is innovative, effective and on brand.

We start the design process with functionality: what does this need to do? How will the user interact with it? This focus on user experience (UX) design is what makes our work successful. By understanding the user’s needs we can serve up the right message in the right medium at the right time. 

When the largest mall in Southern Africa reopened its doors after years of development, Amorphous stepped in with an engaging, on-target design language that was used across the website, in digital advertising and for in-mall elements. 

User experience (UX) design
User interface (UI) design
Visual design
Digital design
Content strategy
Content marketing
Content production
Mailers, newsletters, websites, annual reports, adverts
Motion Graphics


The ultimate business growth tool – advertising – is our bread and butter. Our mad internet skillz mean that your digital advertising is shown only to the right audience at the right time. We can also make you look amazing in broadsheets, billboards and bus stops.

Amorphous digital agency_Design and web development_Steyn City
Omni-channel advertising campaigns
Digital advertising
Social media advertising
Direct marketing
Email marketing
Print advertising
Out-of-home advertising

Corporate identity & branding

Put your brand’s best foot forward with a memorable and strategically designed corporate identity that positions your business and sets you apart from the competition. 

Our design process is informed by the brand strategy and positioning. The result is responsive logos that look phenomenal in all brand identity applications – from billboards, to your website, digital ads, corporate stationery and even your WhatsApp profile picture. 

Amorphous New Media - Juta Brand
Brand strategy
Logo design
Brand management
Brand architecture
Packaging design
Corporate identity
Brand identity rollout and applications

Digital publishing

Gone are the days when readers will accept a “PDF behind glass”. At Amorphous we make digital publications that are beautiful and engaging, bringing your content or products to life with full-screen galleries, audio, video, 360º views and interactive ads. 

We did this for Edcon to increase frequency of store visits and spending.

Digital magazines
Digital and interactive annual reports
Digital product catalogues

Case studies in Design, content & customer experience

Amorphous New Media_Website development_User experience_Kentridge
Design & customer experience

William Kentridge Website

User experience & custom website development William Kentridge William Kentridge, one of the world’s most respected and renowned

Amorphous New Media_Brand strategy_Corporate identity design_Juta
Design & customer experience


Brand strategy and design Juta How do you balance a 150 year legacy with digital innovation? With an

Amorphous_web & mobile app development_digital design_EY
Design & customer experience


Sales pursuit support for global consultants EY How do the leaders in innovation land high value B2B clients?

Amorphous New Media
Design & customer experience


User experience design & website prototype STANLIB The challenge Asset managers STANLIB have a footprint across nine African

Amorphous_digital design & copywriting_Momentum Investments
Design & customer experience

Momentum Investments Content Marketing

Content marketing for financial services Momentum Investments The financial product education challenge When Momentum Investments developed outcomes-based investing,

fourways Mall wayfinding placeholder big
Design & customer experience

Fourways Mall Wayfinding

Customer experience design for a mega mall Fourways Mall for Accelerate Property Fund The customer experience challenge How

Amorphous New Media - African Rainbow Capital
Design & customer experience

African Rainbow Capital

Corporate identity, website & launch African Rainbow Capital How do you launch a R15b private equity business? With

Amorphous New Media Momentum Behavioural
Design & customer experience

Momentum Investments Whitepaper

Design for specialist financial services Momentum Investments Financial witepapers are generally not the most exciting reads, but when

Amorphous New Media Colab Exchange
Design & customer experience

The Collaborative Exchange

Event branding & visual design for a financial forum The Investment Forum for the Collaborative Exchange The Investment

Amorphous_Design and customer experience_Molekula coffee
Design & customer experience

Molekula Coffee

Logo design & branding Molekula Coffee The branding challenge When Molekula Coffee was about to open their first