Event branding & visual design for a financial forum
The Investment Forum for the Collaborative Exchange
The Investment Forum, facilitated by The Collaborative Exchange, is an esteemed two-day conference for investment managers and financial professionals.
The event branding challenge
2020 marked The Investment Forum’s ten-year anniversary and this decade of expertise needed to be highlighted, along with the theme of the 2020 conference: The New World (Dis)Order.
The type-driven design solution
A decade of expertise deserves its own logo design, so that’s where we started, by enhancing The Investment Forum’s existing logo with a “10 Years of Insights” tagline.
The New World (Dis)Order theme also received its own typographic and visual treatment. It was a distillation of The Investment Forum’s corporate identity (CI), a metaphorical interpretation of the theme, and current design trends.
Every aspect of the conference showcased the theme and new logo, from advertising to the bannerwalls and cocktail tables, right down to the agenda.
You might not think that directors, board members and senior managers of esteemed financial institutions rave about events, but that’s just what they did after The Investment Forum 2020.