Corporate identity, website & launch

African Rainbow Capital

How do you launch a R15b private equity business? With an elegant, powerful corporate identity and a fully responsive website.

The corporate identity challenge

In 2017, the private equity business African Rainbow Capital launched and needed to establish itself as the visionary, reputable organisation it is.

The design & website solution

Create an elegant and simple corporate identity that shines in various design applications. Once the visual aspect of the brand was nailed down, we built a slick, fully responsive website that worked beautifully on smartphones and big screen computers. The final element was a sophisticated launch attended by financial and business leaders.

The results

A launch that impressed the private equity market. Mr Motsepe was very thankful and proud.

Corporate identity
Responsive website
Launch event
Corporate identity
Digital design
Information architecture
User interface design
User experience design
Website development