Strategy & Prototypes
Brands, projects & products – our strategy and planning expertise create digital innovation.
Strategy and ideation
With over 20 years of experience under our belts, we will turn your concepts into reality. Let us guide you through the process of digital innovation and position your business as an industry leader.
Before global video streaming platforms had reached South African shores, we successfully launched the first video-on-demand service in South Africa. We were an integral part of the conceptualisation and strategy process, starting with naming the product – VIDI (from the Latin ‘I saw’) – to designing a seamless user experience (UX) across devices. Users were able to stream video from the mega-library of content wherever they were, either in the app or on the website.
A great concept is one thing, but putting it out into the market is vital. Amorphous built mass public awareness with omni-channel advertising, spanning print, radio and digital platforms.
Strategy and ideation
Competitor analysis
Project planning
Brand strategy
Digital strategy
Communication strategy
Digital planning
Digital consulting
Sometimes you need an expert outsider to analyse your business strategy, online presence and systems to see what needs to be optimised. We’re that expert.
When asset managers Stanlib needed to optimise their website, they came to Amorphous. By analysing the needs of their various user groups, we built a website architecture that allowed for multiple entry points to the site that surfaced the content that was most relevant for the users. At the heart of the website was a fund centre that gave a snapshot of performance and detailed landing pages.
