Strategy & Prototypes

Brands, projects and products – our strategy and planning expertise create digital innovation.

Amorphous New Media

Strategy and ideation

With over 20 years of experience under our belts, we will turn your concepts into reality. Let us guide you through the process of digital innovation and position your business as an industry leader.

Before global video streaming platforms had reached South African shores, we successfully launched the first video-on-demand service in South Africa. We were an integral part of the conceptualisation and strategy process, starting with naming the product – VIDI (from the Latin ‘I saw’) – to designing a seamless user experience (UX) across devices. Users were able to stream video from the mega-library of content wherever they were, either in the app or on the website.

A great concept is one thing, but putting it out into the market is vital. Amorphous built mass public awareness with omni-channel advertising, spanning print, radio and digital platforms.

Vidi - Services Pillar
Strategy and ideation
Competitor analysis
Project planning
Brand strategy
Digital strategy
Communication strategy
Digital planning

Digital consulting

Sometimes you need an expert outsider to analyse your business strategy, online presence and systems to see what needs to be optimised. We’re that expert.
When asset managers Stanlib needed to optimise their website, they came to Amorphous. By analysing the needs of their various user groups, we built a website architecture that allowed for multiple entry points to the site that surfaced the content that was most relevant for the users. At the heart of the website was a fund centre that gave a snapshot of performance and detailed landing pages.

Stanlib - Services Pillar
Innovation consulting
Technology consultancy
User interface (UI) and user experience (UX) analysis

Case studies in Strategy & Prototypes

Amorphous New Media_Website development_User experience_Kentridge
Design & customer experience

William Kentridge Website

User experience & custom website development William Kentridge William Kentridge, one of the world’s most respected and renowned

Amorphous New Media_Brand strategy_Corporate identity design_Juta
Design & customer experience


Brand strategy and design Juta How do you balance a 150 year legacy with digital innovation? With an

Amorphous New Media
Design & customer experience


User experience design & website prototype STANLIB The challenge Asset managers STANLIB have a footprint across nine African

Amorphous New Media - African Rainbow Capital
Design & customer experience

African Rainbow Capital

Corporate identity, website & launch African Rainbow Capital How do you launch a R15b private equity business? With

Amorphous New Media Momentum Behavioural
Design & customer experience

Momentum Investments Whitepaper

Design for specialist financial services Momentum Investments Financial witepapers are generally not the most exciting reads, but when