Web & Application Development

Making the internet since 1997

Amorphous New Media

Websites & Programming

No matter how complicated your content is, our skilled user experience (UX) designers will create a content architecture and that’s so friendly for users, it invites them in for coffee.

When we designed and developed the website for William Kentridge, an artist who has been producing work since the 1970s, our first challenge was how to structure the abundance of content. We devised an information architecture that allowed users to either search and find a specific artwork or project, or to explore the website via theme or project.

Our team of developers deployed an application programming interface (API) to seamlessly integrate with the artist studio’s database application, so that when the studio added more work to their internal systems, they could mark and tag it so that it would dynamically appear on the site in the appropriate places.

The website’s backend media library contains 10,000 images, so we deployed a content distribution network that allows for local server caching to rapidly increase the speed of the website. Being able to upload very high resolution without compromising site performance meant that users can zoom in to the point of seeing individual pencil strokes on the art.

The powerful custom-coded search functionality at the heart of the website allows users to search by tags, medium or artwork title.

Our techies also coded a custom ordering for search results to return the most relevant results of the massive portfolio of work. All search results were split into text and image. The art was then ordered according to custom metadata order: year, project, medium, type and title.

User experience (UX) strategy
Technology strategy
Front- and back-end development
Mobile app development
Content management systems (CMS)
Information architecture
User testing
HTML, CSS, JavaScript, PHP, ASP
WordPress, Concrete5, Joomla
Jquery, Node, React, Bootstrap
iOS & Android Apps
Data configuration and analytics
Website maintenance
Responsive websites 

Mobile Apps

Put your business in the pockets of your customers with a bespoke mobile app. Whether you need to publish your content or offer transactional services, we’ll build you a slick app that will work on tablets, iPads and Android devices.

For Edgars, we created a fully interactive digital magazine that was fun to engage with. Underneath it’s gorgeous interface was a digital transformation, content and media strategy that drove Edgars Club members to stores twice as often as non-members, and increased their spend by 30%.

User experience strategy
iOS/Android Apps
Front- and back-end development 
Mobile app development
Content management systems (CMS) 
Information architecture
Digital publishing 

Case studies in Web & Application Development

Amorphous New Media_Website development_User experience_Kentridge
Design & customer experience

William Kentridge Website

User experience & custom website development William Kentridge William Kentridge, one of the world’s most respected and renowned

Amorphous_web & mobile app development_digital design_EY
Design & customer experience


Sales pursuit support for global consultants EY How do the leaders in innovation land high value B2B clients?

Amorphous New Media
Design & customer experience


User experience design & website prototype STANLIB The challenge Asset managers STANLIB have a footprint across nine African

Amorphous New Media - African Rainbow Capital
Design & customer experience

African Rainbow Capital

Corporate identity, website & launch African Rainbow Capital How do you launch a R15b private equity business? With