Websites & Programming
No matter how complicated your content is, our skilled user experience (UX) designers will create a content architecture and that’s so friendly for users, it invites them in for coffee.
When we designed and developed the website for William Kentridge, an artist who has been producing work since the 1970s, our first challenge was how to structure the abundance of content. We devised an information architecture that allowed users to either search and find a specific artwork or project, or to explore the website via theme or project.
Our team of developers deployed an application programming interface (API) to seamlessly integrate with the artist studio’s database application, so that when the studio added more work to their internal systems, they could mark and tag it so that it would dynamically appear on the site in the appropriate places.
The website’s backend media library contains 10,000 images, so we deployed a content distribution network that allows for local server caching to rapidly increase the speed of the website. Being able to upload very high resolution without compromising site performance meant that users can zoom in to the point of seeing individual pencil strokes on the art.
The powerful custom-coded search functionality at the heart of the website allows users to search by tags, medium or artwork title.
Our techies also coded a custom ordering for search results to return the most relevant results of the massive portfolio of work. All search results were split into text and image. The art was then ordered according to custom metadata order: year, project, medium, type and title.