The branding challenge
When a South-African-based international property investment company was relaunching their flagship property – the biggest mall in Southern Africa – they required a corporate identity and positioning refresh to deepen ties with investors and their tenants and shoppers.
The corporate identity solution
Amorphous developed a new positioning based on their business strategy.
The visual identity of logo, fonts, colours, imagery and messaging platform, was structured to enrich the master brand, using a cost effective monolithic brand architecture.
We applied this refreshed branding to all corporate elements and the website we developed for them. It was fully responsive, with a sortable property portfolio and live share price information.
The results – powerhouse visual identity
With a sophisticated visual identity and messaging platform, this world-class property investment company re-launched its flagship mall to national acclaim.