Account based marketing
Finding the decision makers in a business can be tricky; buying space on premium industry-related websites and then hoping for the best doesn’t cut it for B2B marketing and advertising.
Amorphous uses best practice account based marketing techniques and data activation to solve this sales challenge. Our sophisticated technology finds people where they actually are on the internet, because yes, the head of investments at a major bank might spend half of her online time watching mixed martial arts. That means you don’t waste your marketing budget buying specific advertising space that is shown to anyone, no matter if they are in your target audience or not.
Apart from optimising your marketing budget, data activation allows you to create specific messages that are applicable to your target audience only. For instance, if your product is only for financial advisors, it will only be shown to them. Non-financial professionals will be excluded from the campaign.
We did this for Sanlam Investments Africa when they had a highly targeted niche audience of institutional investors in Europe with a mandate to invest $500M in Africa.