Using our creative and media smarts, we cultivated leads of international institutional investors with a mandate to invest in Africa.

Our Role

  • STR
  • CD
  • MED

THE CLIENT

Sanlam Africa Investments is a division of Sanlam, one of South Africa’s most established and trusted financial institutions, focusing on generating investments across Africa.

THE CHALLENGE

Sanlam Africa Investments had a list of 253 prospective institutional investors in six countries: Sweden, Denmark, Netherlands, Norway, the United Kingdom and the United States. The challenge was that Sanlam is not a well-known institution in those countries and a cold call from them would have fallen flat.

Sanlam-africa-260x514

THE SOLUTION

Our creative and data teams created a seamless campaign highlighting the benefits of investing in Africa. Dot Network was able to match 201 of the leads supplied by Sanlam Africa Investments and told them how the investment firm had the expertise they could trust

THE RESULTS

200 people who had $500 million to invest but didn’t know about Sanlam Africa Investments were made aware that this is a reputable financial institution – without Sanlam Africa Investments having to sponsor a football team.

Other Case Studies

 

VIDI

VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.

BRITISH AIRWAYS

Roll-out of online booking and country websites for 27 countries, in 5 languages, including Arabic and Farsi

ABSA

Educating people with more than R2.5 million investable about a new financial product.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
Johannesburg
South Africa

+27 11 380 6500
info@amorphous.net

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