Positioning was highly important too as we had to be believable as the authoritative platform on which to watch series and movies. The trick was to develop a corporate identity that was brave enough to remember and to make the public aware that all the series and movies that they’d ever dreamed of watching were available, instantly, on one platform.
To address our positioning challenge we channelled our collective brain power into mounting a first and foremost communication approach to situate VIDI as the platform for premium content viewing. Using simple messages in print, radio and online placements we established VIDI as the crackerjack of all streaming video services.
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