Steers Logo
 

Read on to see how Amorphous future-proofed South Africa's original stalwart burger joint by designing a rad responsive website, building the most badass store location app around, mounting extensive digital advertising campaigns and turning up engagement on social media to connect with Steers fans all over the country.


Our Role

  • UI
  • UX
  • CD
  • STR
steers Logo

The Client

South Africa's award-winning, leading burger brand has been dishing out 100% pure beef, flame-grilled burgers for almost 50 years.

Steers has a huge footprint in South Africa and is also pursuing opportunities in other interesting places like Nigeria, Mauritius and Zambia. Although Steers, like Amorphous, is quite obviously awesome, this brand needed a digital team to keep the flames alive and their online fans stoked.


Amorphous had to work out a plan of action that would breathe new life into the brand, so that it remained iconic, but always digitally relevant and relatable. We took a good look at the existing assets, took a step back and then got cracking on giving Steers the digital update all its fans knew it deserved.

Amorphous had to work out a plan of action that would breathe new life into the brand, so that it remained, iconic, but always digitally relevant and relatable. We took a good look at the existing assets, took a step back and then got cracking on giving Steers the digital update all its fans knew it deserved.



Other Case Studies

 

OBSIDIAN SYSTEMS

Dot Network’s targeting allowed Obsidian Systems to reach decision makers in the FinTech world and make them aware of the Atlassian in Africa Summit 2018.

MICROSOFT AZURE FOR TARSUS ON DEMAND

Dot Network created a targeted audience to educate customers about Microsoft Azure’s new cloud-based servers.

VIDI

VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.

Want to work with us?

Amorphous New Media

The Link
173 Oxford Road
Rosebank
Johannesburg
2196
South Africa

+27 11 380 6500
info@amorphous.net


Privacy Policy

Subscribe to our mailing list