Steers Logo

Read on to see how Amorphous future-proofed South Africa's original stalwart burger joint by designing a rad responsive website, building the most badass store location app around, mounting extensive digital advertising campaigns and turning up engagement on social media to connect with Steers fans all over the country.


Our Role

  • UI
  • UX
  • CD
  • STR
steers Logo

The Client

South Africa's award-winning, leading burger brand has been dishing out 100% pure beef, flame-grilled burgers for almost 50 years.

Steers has a huge footprint in South Africa and is also pursuing opportunities in other interesting places like Nigeria, Mauritius and Zambia. Although Steers, like Amorphous, is quite obviously awesome, this brand needed a digital team to keep the flames alive and their online fans stoked.


Amorphous had to work out a plan of action that would breathe new life into the brand, so that it remained iconic, but always digitally relevant and relatable. We took a good look at the existing assets, took a step back and then got cracking on giving Steers the digital update all its fans knew it deserved.

Amorphous had to work out a plan of action that would breathe new life into the brand, so that it remained, iconic, but always digitally relevant and relatable. We took a good look at the existing assets, took a step back and then got cracking on giving Steers the digital update all its fans knew it deserved.



Other Case Studies

 

BRITISH AIRWAYS

Roll-out of online booking and country websites for 27 countries, in 5 languages, including Arabic and Farsi

SUNDAY TIMES

Being one of South Africa's oldest and most loved newspapers, The Sunday Times has been bringing people up to date with the latest news since 1906.

VIDI

VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
Johannesburg

+27 11 380 6500
info@amorphous.net




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