With one intelligent media campaign, we had stratospheric results for a cloud-computing product.

Our Role

  • STR
  • MED
  • CD

The media arm of Amorphous, Dot Network, put some rocket fuel in Tarsus on Demand’s customer engagement.

THE CLIENT

Microsoft Azure for Tarsus on Demand is a business-to-business operation that offers cloud-based hosting.

THE CHALLENGE

With a new Microsoft Azure data centre opening in South Africa, Tarsus on Demand needed to let end consumers know that switching to Microsoft Azure would benefit their businesses. Once people were aware of this, they could be driven through Tarsus on Demand’s acquisition funnel.

970

THE SOLUTION

Dot Network’s data and media experts created an audience of information technology teams and organisational decision makers. Four separate timelines with four separate messages were developed to educate end consumers about how Microsoft Azure would improve their operations.

THE RESULT

There isn’t much to say other than we achieved 155% delivery against preset goals. We made that campaign dance!

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Other Case Studies

 

BRITISH AIRWAYS

Roll-out of online booking and country websites for 27 countries, in 5 languages, including Arabic and Farsi

NEDBANK

We were tasked with providing digital marketing and advertising services as well as support to the numerous business units that comprise Nedbank.

ABSA

Educating people with more than R2.5 million investable about a new financial product.

Want to work with us?

Amorphous New Media

The Link
173 Oxford Road
Rosebank
Johannesburg
2196
South Africa

+27 11 380 6500
info@amorphous.net

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