With one intelligent media campaign, we had stratospheric results for a cloud-computing product.

Our Role

  • STR
  • MED
  • CD

The media arm of Amorphous, Dot Network, put some rocket fuel in Tarsus on Demand’s customer engagement.

THE CLIENT

Microsoft Azure for Tarsus on Demand is a business-to-business operation that offers cloud-based hosting.

THE CHALLENGE

With a new Microsoft Azure data centre opening in South Africa, Tarsus on Demand needed to let end consumers know that switching to Microsoft Azure would benefit their businesses. Once people were aware of this, they could be driven through Tarsus on Demand’s acquisition funnel.

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THE SOLUTION

Dot Network’s data and media experts created an audience of information technology teams and organisational decision makers. Four separate timelines with four separate messages were developed to educate end consumers about how Microsoft Azure would improve their operations.

THE RESULT

There isn’t much to say other than we achieved 155% delivery against preset goals. We made that campaign dance!

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Other Case Studies

 

MICROSOFT AZURE FOR TARSUS ON DEMAND

Dot Network created a targeted audience to educate customers about Microsoft Azure’s new cloud-based servers.

STEERS

South Africa's award-winning, leading burger brand has been dishing out 100% pure beef, flame-grilled burgers for almost 50 years.

VIDI

VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
Johannesburg

+27 11 380 6500
info@amorphous.net




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