Dot Network created a campaign that targeted stock brokers only, educating them about a new investment product.

Our Role

  • STR
  • MED
  • CD

When Investec wanted to introduce their new product to stockbrokers – and only stockbrokers – they came to Dot Network for a hyper-targeted campaign.

THE CLIENT

Investec is a specialist financial institution, offering services to individuals and organisations.

THE CHALLENGE

Investec had just introduced a new product, IDX Futures, which allows stockbrokers to buy international shares in South African Rand. They needed to educate the right people about its advantages and features, and incite them to use the product. Individual retail investors are not able to use the IDX Futures, and as such it was important that they didn’t see any of this campaign messaging.

THE SOLUTION

Investec provided Dot Network with a list of 1 200 stockbrokers, from which we were able to match 750 unique users. Those 750 people were targeted with educational messaging about IDX Futures.

THE RESULTS

Compared against a three-month benchmark period, we achieved phenomenal RIO for our client, with a 60% increase in website visitors and a 40% increase in web page views.

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Other Case Studies

 

EDGARS CLUB DIGITAL MAGAZINE

We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.

ABSA

Educating people with more than R2.5 million investable about a new financial product.

NEDBANK

We were tasked with providing digital marketing and advertising services as well as support to the numerous business units that comprise Nedbank.

Want to work with us?

Amorphous New Media

The Link
173 Oxford Road
Rosebank
Johannesburg
2196
South Africa

+27 11 380 6500
info@amorphous.net


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