When Investec wanted to introduce their new product to stockbrokers – and only stockbrokers – they came to Dot Network for a hyper-targeted campaign.
Dot Network created a campaign that targeted stock brokers only, educating them about a new investment product.
Our Role
- STR
- MED
- CD
THE CLIENT
Investec is a specialist financial institution, offering services to individuals and organisations.
THE CHALLENGE
Investec had just introduced a new product, IDX Futures, which allows stockbrokers to buy international shares in South African Rand. They needed to educate the right people about its advantages and features, and incite them to use the product. Individual retail investors are not able to use the IDX Futures, and as such it was important that they didn’t see any of this campaign messaging.
THE SOLUTION
Investec provided Dot Network with a list of 1 200 stockbrokers, from which we were able to match 750 unique users. Those 750 people were targeted with educational messaging about IDX Futures.
THE RESULTS
Compared against a three-month benchmark period, we achieved phenomenal RIO for our client, with a 60% increase in website visitors and a 40% increase in web page views.
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