You might think it’s difficult to find people with R2.5 million ready to invest, but with Dot Network’s sophisticated technology, it’s all possible.
ABSA is an established South African financial institution that caters to individuals as well as businesses, offering banking and investment products.
ABSA wanted to find new clients for their Cash Invest Tracker, a product that tracked the top five unit trusts, while also guaranteeing capital. But they didn’t want just any clients. They wanted individuals with more than R2 500 000 to invest.
An audience of C-suite executives and high-net-worth individuals was created, as well as one of independent financial advisors, so that they could recommend the product to their clients. Wherever these people went online, they saw educational messaging about the advantages of Cash Invest Tracker.
We maintained a high messaging frequency, which worked well as the number of leads submitted increased by 78%.