Amorphous wins Edgars Club digital account

The Publishing Partnership (TPP) and digital agency Amorphous New Media have won Edcon’s publishing business for its print and digital publications.

The Publishing Partnership (TPP) has been awarded the contract to publish Edcon’s Edgars Club Magazine and Jet Club Magazine. TPP will create the print editions of both magazines and Amorphous New Media will produce the Edgars Club Magazine app.

Edcon’s extensive publishing and advertising portfolio went out to pitch and there was tough competition for the opportunity to work alongside one of South Africa’s foremost retail groups. TPP and Amorphous were up against two other companies in the final round of pitching for the publishing account and were delighted to be successful in their bid.

TPP CEO Mark Beare says, ‘We are delighted to be continuing our longstanding relationship with Edcon on the Jet Club Magazine, which TPP has published for 17 years, and are also looking forward to working on some exciting new developments for the Edgars Club Magazine. Creating content that genuinely engages customers is TPP’s strength and we are thrilled to be continuing on this journey with Edcon.’

Amorphous CEO Grant Shippey says, ‘The commitment to digital publishing in the mobile era offers significant opportunities for both the Jet and Edgars brands. Engaging with customers on their devices throughout the purchase cycle with engaging content and cutting-edge technology, will bring Edcon retail to the forefront of content-marketing, here in South Africa and abroad.’

Amorphous recently achieved 120 000 downloads of the Edgars Club Magazine app, which it developed as the first truly interactive South African lifestyle digital magazine for Edgars Club.

About The Publishing Partnership

A dynamic, full-service content agency with 19 years of publishing experience, TPP has been the publishing partner for Jet Club Magazine for 17 years, and has won numerous publishing awards. The company has wide-ranging experience in retail publishing, with the Clicks Clubcard Magazine as a major client, and offers insightful strategy, excellence in delivery and fresh ideas in cross-platform content creation.

Published under – Media Update.