News & Views

Buy audiences, not ad space

Media waste has always been a serious concern for the advertising industry, but it is becoming even more…

7 Tips on how to use data collection to increase sales

The data you collect is hiding all sorts of insights that could be very valuable if you know…

Ad blockers may not be the bad news we all fear

Ad blockers have given advertisers and brands alike a bit of a scare. Ads are a necessary part…

Retailers in the market for intelligent advertising strategies

Let’s be real. Retail has taken a hard knock this year and it doesn’t appear as if things…

The year of analytical digital marketing campaigns

Marketing has never been as precise or rewarding. Brands can place campaigns in front of people who want…

Using technology to prime your big leads for better brand retention

The music’s pumping, you catch the stranger’s eye across the room. After a few flirtatious smiles, you head…

Don’t discount the small agency for your big data needs

Here it comes. Another round of big data talk. The reality is that it’s not going away. Everyone…