News & Views

Digital innovation given a boost at AfricaCom

Amorphous New Media and Ericsson teamed up to showcase developing digital talent at the 2015 AfricaCom conference.

Creative digital agency Amorphous New Media was tasked by Ericsson, Swedish multinational provider of communication technology and services, with developing an innovation hub at the 2015 AfricaCom event where delegates could meet, network, share ideas and hear from tech industry leaders.

The Ericsson stand, called AHUB, offered an opportunity to show entrepreneurs that there is a way to work with existing industry players in order to develop their products. This was done in part by creating space at the AHUB to showcase entries into the Ericsson Innovation Awards.

In order to achieve these aims, Amorphous started with the conceptualisation and development of a website showcasing the awards and the AHUB. This site, along with social media campaigns on LinkedIn, Facebook and Twitter, attracted attention and offered insight into the awards, and promoted the stand during the conference. Over the two month campaign the site attracted over 53,000 unique visitors.

These digital elements fed into the live experience at the AHUB, which included holograms, digital advertising and social media insights into interactions at the hub. The stand also included a coffee bar, meeting nooks, a lounge and a speakers” auditorium.

Throughout the conference, the stand received over 1,200 visitors and has been lauded by attendees as one of its best engagements at AfricaCom to date. Visitors to the stand provided extremely positive feedback on their AHUB experiences, with one noting that “AHUB is the most exciting feature of this year”s AfricaCom” and another adding that “AHUB offered great support and was an innovative, engaging event”.

The Ericsson Innovation Awards recognise trailblazing individuals who use technology to empower communities and individuals, while working towards the goal of a fully networked society. The theme of this year”s awards was the future of city life. The awards aim to acknowledge and assist innovators who use technology to transform people”s lives and communities. By competing in these awards, innovators are give then opportunity to grow their networks and reputations, and receive support and guidance from leading African business people.

The 2015 competition received 71 entries. The winner, Njogu Kanyanjui, a student from the University of Nairobi, along with his team, developed a solution to help users easily alternate between mobile networks in order to have easy access to the best services from each. Kanyanjui received $10,000 in prize money for winning the awards.

AfricaCom is the biggest tech event in Africa and gathers together senior decision-makers from the entire digital ecosystem. It is attended by 10,000 of the smartest, most switched-on digital influencers in Africa and over 350 speakers and almost 400 stands were hosted at the 2015 conference.


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