Digital agency Amorphous New Media announced its move out of the Times Media Group (TMG) and a return to independent ownership. The company has been part of TMG since 2007. As an independent entity the agency will also be able to take on other media clients that were previously restricted by its association with TMG. The move became effective on 31 March 2015 and all of Amorphous staff were retained by the agency.
Shippey started Amorphous in 1999 and sold 50% of the company to TMG (at the time called Johnnic, then Avusa, and then Times Media) in 2007. After three years and a shareholding consolidation, TMG owned 75% of the business, with Shippey retaining the remaining 25%. In 2013 Amorphous acquired a digital media and social monitoring agency, Acceleration Media, which functioned as an independent entity and was renamed 25AM. As part of the agreement with TMG, Shippey is now the sole shareholder of Amorphous and TMG owns 50% of 25AM with Lagardare.
Another Amorphous subsidiary, Hudlr, an audience audience mapping and geo-targeting tool, works in partnership with 3 Way Marketing, and this will continue, with new distribution partners cultivated going forward.
