News & Views

Digital campaigns: An alternative to focus groups?

Linden Shearar of Amorphous New Media argues the benefits of a digital campaign versus a focus group and urges advertisers to sit up and take note. It may save them a lot of money.

A quick-ish guide to the SA digital agency landscape [update]

I think the digital industry in South Africa is on the brink of some major changes. In fact, many of these changes started a few years ago with a flurry of major acquisitions by big media and advertising groups of digital agency businesseses. AquaOnline was gobbled up by WPP, Triggerwent to Aegis, Prezence to Primedia, and Amorphous to Avusa. A...

New online media buying platform sets Africa in its sights

With rising levels of internet penetration on the mobile continent, the number of Africans accessing the web is growing by the millions. The latest tactic to reach that audience seems to involve a focus on highly connected mobile devices along with a strategy that relies on logical math, not...

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