, New online media buying platform sets Africa in its sights
News & Views

Digital campaigns: An alternative to focus groups?

, New online media buying platform sets Africa in its sights

Linden Shearar of Amorphous New Media argues the benefits of a digital campaign versus a focus group and urges advertisers to sit up and take note. It may save them a lot of money.

New online media buying platform sets Africa in its sights

With rising levels of internet penetration on the mobile continent, the number of Africans accessing the web is growing by the millions. The latest tactic to reach that audience seems to involve a focus on highly connected mobile devices along with a strategy that relies on logical math, not...

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, New online media buying platform sets Africa in its sights

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