News & Views

Apple introduced its latest app, Apple News, on Monday 8 June 2015, in California, however it will officially launch with iOS 9 later this year.

Linden Shearar of Amorphous New Media argues the benefits of a digital campaign versus a focus group and urges advertisers to sit up and take note. It may save them a lot of money.

Last year, Amorphous Group launched Elastic Media Africa (EMA), an online media buying tool that offers a host of products for brands and advertisers. This

With the launch of the Edgars Club Magazine app, Edgars is leading the mobile pack. Amorphous CEO Grant Shippey chats about it on MIXfm. Featured

One of the biggest problems that companies face with their websites is traction, the ability to get first-time visitors to return. Lots of money is spent on digital campaigns to drive new traffic to websites, but only a small percentage of users follow through on the call to action to create a complete conversion, or return during the same or future campaigns.

Grant Shippey, CEO of Amorphous, talks about enabling a marketing strategy that is geographically focused on small, localised pockets of consumers. “The big difference between

Why geo-demographic filters are integral to your business.

[vc_row][vc_column][vc_column_text] Social media can be an overwhelming space for businesses, both big and small. We look at what big mistakes companies are making and what