News & Views

SMS marketing does work if you do it right

Scams, unwanted subscriptions and badly worded or uninteresting text are the ugly side of SMS marketing. But the potential of mobile marketing to reach consumers effectively has been underused because of the medium’s negative reputation. Done well, mobile marketing offers potential customers useful, personalised information to inform their spending...

Amorphous New Media continues to grow

In line with their recent independence from the Time Media Group, Amorphous New Media has extended the team with two seasoned digital and sales specialists. Stephanie Walters joins the company as digital advertising manager to work on the Edgars Club Magazine, South Africa’s first interactive lifestyle magazine. Her core...

What impact could ad-blocking have for SA’s online publishers?

Apple has included a tool in its latest mobile operating system, iOS9,that will block adverts on iPhones and iPads as a default in its Safari web browser. This means that in order for users to see ads on Safari, they need to choose to manually disable the setting. Publishers...

[Digital Marketing] Mobile technology: Far bigger than you think

“It’s clear that users have moved on to new technologies, but marketing focus and spend haven’t.” We use the term mobile to refer to cell phones, and much of South Africa’s marketing speak interprets ‘mobile marketing’ to be constrained to this platform. But mobile technology is more extensive than...

Mobile technology: Far bigger than you think

“It’s clear that users have moved on to new technologies, but marketing focus and spend haven’t.” We use the term mobile to refer to cell phones, and much of South Africa’s marketing speak interprets ”mobile marketing” to be constrained to this platform. But mobile technology is more extensive than...

POPI’s impact on marketing particularly SMS, emails

Although some limited sections of the POPI Act came into effect last year, it is speculated that the end of 2015 will see the full Act come into effect. This gives marketing companies the opportunity to affirm their customers that the systems they use are integrous and follow the...

POPI: there are actually massive positives for digital marketing

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they use are integrous and follow the new legal requirements. Marketing in the digital age has opened an array of new opportunities for businesses to reach...

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Amorphous New Media

The Link
173 Oxford Road
Rosebank
Johannesburg
2196
South Africa

+27 11 380 6500
info@amorphous.net


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