News & Views
Direct marketing goes new school: How data activation can give your campaigns the competitive edge
For all its benefits, direct marketing in its traditional forms is unsustainable for a modern digital audience. Amorphous Stride’s Grant Shippey looks at how using
Personalised marketing: Minority Report might not be so farfetched after all
Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled by
Integrated experiences Classic FM interview
How the Minority Report is influencing the way for digital 15 years later. Our very own Grant Shippey and Michael Avery from Classic FM take
Amorphous featured on JoburgToday.tv
Amorphous featured on JoburgToday.tv with Grant Shippey – Digify Africa
The hybrid life
Are we approaching a work/life singularity? We asked professionals how they view the blurring of lines between the professional self and the personal self today
Programmatic network for fashion, beauty launched in SA
A new programmatic advertising platform, targeting the fashion, beauty and fragrance industries, has been launched by digital agency, Amorphous. FashionBeauty.Network (FB.N) now Dot Network integrates data
Seven Mistakes Marketers Make When Generating Leads
The main focus of every commercial enterprise is to make money, which relies on converting marketing leads into customers. And this means that companies get
Amorphous wins Edgars Club digital account
The Publishing Partnership (TPP) and digital agency Amorphous New Media have won Edcon’s publishing business for its print and digital publications. The Publishing Partnership (TPP)
BRANDING the Internet
The Internet is a significantly influential entity that has had. and will continue to have. far-reaching effects on the ways in which brands build relationships
