With big-name speakers from Amazon Web Services, Obsidian Services needed to make the right people aware that they needed to go to the Atlassian in Africa Summit 2018.

Our Role

  • MED
  • STR


Obsidian Systems is South Africa’s leading open-source company, focusing on providing agile software solutions in a changing world.


There are numerous industry summits each year, and too often they feature the same topics and last year’s news. The Atlassian in Africa Summit 2018 featured groundbreaking thinkers and experts from FNB, MMI and Amazon Web Services. Obsidian needed decision makers from enterprise-sized organisations to know about the summit and then fill the seats. All of them.

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We created two separate FinTech audiences: dev ops leaders who use CRM and business technology, and business decision makers. Dot Network’s messaging showed them exactly how relevant the Atlassian in Africa Summit was to them and highlighted how attending it would benefit their working lives.

Business People Meeting Corporate Teamwork Collaboration Concept


The dev ops audience had an over-delivery of 418% against the goals and the business decision maker audience over-delivered by 370%. That’s what we call results.

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Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
South Africa

+27 11 380 6500

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