The financial product education challenge
When Momentum Investments developed outcomes-based investing, a product that focused on investor goals and behaviour, they needed to educate institutional investors, financial advisors and retail investors about the product, highlighting its benefits, in an accessible and engaging manner. They needed a content marketing campaign.
The creative solution
Amorphous concepted, wrote, animated and produced a series of four videos explaining the main concepts of outcomes-based investing. Using retro arcade games as metaphors for behavioral finance, we broke this technical concept into digestible pieces of content marketing.
The four videos were distributed to Momentum Investment’s financial advisers across various channels, including direct communications and social media, where they were available to retail investors, too.