Branding and visual identity to make the coffee look as good as it tastes – which is delicious!

Our Role

  • STR
  • CD

THE CLIENT

When Molekula Coffee was about to open their first store, they had everything they needed to delight customers: coffee, machines, staff and a location. The only thing missing was a visual identity and brand.

Amorphous Case Study Molekula

THE CHALLENGE

Standing out in a crowded market isn’t for the faint of heart. It requires bold vision and a fresh identity.

THE SOLUTION

Amorphous created a dynamic logo that incorporates the molecular spirit of the brand and the rich history and tradition of New York coffee shops.

Amorphous Case Study Molekula
Amorphous Case Study Molekula

THE RESULTS

With a strong visual identity that was applied to everything from the main signage to barista aprons, we gave this new business a caffeine boost to get off the ground.

Other Case Studies

 

STEERS

South Africa's award-winning, leading burger brand has been dishing out 100% pure beef, flame-grilled burgers for almost 50 years.

SUNDAY TIMES

Being one of South Africa's oldest and most loved newspapers, The Sunday Times has been bringing people up to date with the latest news since 1906.

EDGARS CLUB DIGITAL MAGAZINE

We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.

Want to work with us?

Amorphous New Media

The Link
173 Oxford Road
Rosebank
Johannesburg
2196
South Africa

+27 11 380 6500
info@amorphous.net


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