When launching a video game, Megarom came to Dot Network to create a campaign targeted towards people who play action games.

Our Role

  • STR
  • MED

When South Africa’s biggest gaming distributor launched a brand new game, Dot Network was happy to play along.

THE CLIENT

Megarom is a leader in the South African gaming industry, distributing video games and accessories.

THE CHALLENGE

Just Cause 4 was about to launch, and Megarom needed to inform console gamers that they could buy the game from BT Games, instead of from the XBox or PlayStation stores.

THE SOLUTION

Gamers are a diverse bunch of people, but Dot Network identified 800 000 console gamers in the action category and a week prior to launch started exposing the messaging to them in banner and video formats.

THE RESULTS

Dot Network was able to deliver double the results that Megarom expected, showing the messaging to each audience member five times. Winning!

Other Case Studies

 

EDGARS CLUB DIGITAL MAGAZINE

We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.

MICROSOFT AZURE FOR TARSUS ON DEMAND

Dot Network created a targeted audience to educate customers about Microsoft Azure’s new cloud-based servers.

BRITISH AIRWAYS

Roll-out of online booking and country websites for 27 countries, in 5 languages, including Arabic and Farsi

Want to work with us?

Amorphous New Media

The Link
173 Oxford Road
Rosebank
Johannesburg
2196
South Africa

+27 11 380 6500
info@amorphous.net

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