When launching a video game, Megarom came to Dot Network to create a campaign targeted towards people who play action games.

Our Role

  • STR
  • MED

When South Africa’s biggest gaming distributor launched a brand new game, Dot Network was happy to play along.

THE CLIENT

Megarom is a leader in the South African gaming industry, distributing video games and accessories.

THE CHALLENGE

Just Cause 4 was about to launch, and Megarom needed to inform console gamers that they could buy the game from BT Games, instead of from the XBox or PlayStation stores.

THE SOLUTION

Gamers are a diverse bunch of people, but Dot Network identified 800 000 console gamers in the action category and a week prior to launch started exposing the messaging to them in banner and video formats.

THE RESULTS

Dot Network was able to deliver double the results that Megarom expected, showing the messaging to each audience member five times. Winning!

Other Case Studies

 

MICROSOFT AZURE FOR TARSUS ON DEMAND

Dot Network created a targeted audience to educate customers about Microsoft Azure’s new cloud-based servers.

ABSA

Educating people with more than R2.5 million investable about a new financial product.

SUNDAY TIMES

Being one of South Africa's oldest and most loved newspapers, The Sunday Times has been bringing people up to date with the latest news since 1906.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
Johannesburg
South Africa

+27 11 380 6500
info@amorphous.net

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