Brand strategy and design

Juta

How do you balance a 150 year legacy with digital innovation? With an Amorphous brand strategy and visual identity.

The corporate identity challenge

Established in 1853, Juta is one of South Africa’s most reputable law and academic publishers, but their visual branding did not represent their focus on innovation and digital transformation. They needed a visual identity strategy and design that positioned the company as the market leader they are.

The brand strategy solution

Successful branding looks beautiful, but before we start the design process, we develop a brand positioning strategy using an Amorphous proprietary tool. This incorporates the business goals of the company, its internal values and how it engages with its customers. 

This becomes the foundation for the experiential brand elements – how the brand looks and sounds to its various audiences, which in this case is legal professionals, small business owners, universities, lecturers and students. 

The design results

By basing our design on strategy, we developed a brand identity for Juta that combined their heritage with their focus on digital transformation. It included a fully responsive logo, photography treatment and guidelines, corporate collateral, such as business cards and digital stationery, and various design elements that were used in advertising, social media and their website.

Brand strategy

Visual identity

Services

Services
Logo design
Digital design
Script writing
Video production
Logo animation
Corporate stationery
Branding
Corporate identity design




Amorphous New Media - Juta Brand
Amorphous New Media - Juta Brand
Amorphous New Media - Juta Brand
Amorphous New Media
Amorphous New Media - Juta Brand
Amorphous New Media_Brand strategy_Corporate identity design_Juta
Amorphous New Media - Juta Brand
Amorphous New Media - Juta Brand
Amorphous New Media - Juta Brand
Amorphous New Media - Juta Brand