A property investment company needed shoppers to return after extensive renovations to their biggest retail node. Amorphous did what it does best.

Our Role

  • STR
  • MED
  • CD

After extensive renovations, a property investment company needed shoppers to return to their biggest retail node. Amorphous did what it does best.


A large-scale property investment company that owns a significant portion of the retail and business properties in Fourways, Johannesburg.


A property investment company was developing one of their key retail properties, transforming it into a thriving retail node. Of course, this resulted in neighbourhood disruptions and loss of customers. They needed to get those lost customers to return.


Amorphous developed a two pronged approach. We created a community platform called Get the 411, on which we wrote blogs about interesting things to do in the area, as well as news on large-scale disruptions. This creative was disseminated through our media arm, Dot Network. Our data wizards created geo-targeted audiences of 750 000 area residents and 1 000 000 commuters who pass through daily.


Over the first three months, 64 content pieces were created, which were seen over 12.48 million times. Residents became more positive about their neighbourhood and started to return to retail and entertainment businesses closer to home.

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Amorphous New Media

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1 Bompas Road
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+27 11 380 6500

Amorphous |
Authorised resellers of
edgars club digital magazine