The "hero offer" of the travel mailer was the three specials for cruises. We let the visuals do the work and kept the copy to a minimum, only calling out the basic details, price, and the fact that kids stay for free.
Our Role
- UX
- UI
The other travel offers were combined into a journey that the reader takes (hence the footprints). So, for instance, they would use their Sunglass Hut voucher to get new sunglasses before going to the beach – which is the Blue Marlin special. Creating this journey allowed us to keep the mailer fairly short, but also bring in the lifestyle element that is key to Edgars Club.
Other Case Studies
ABSA
Educating people with more than R2.5 million investable about a new financial product.
NEDBANK
We were tasked with providing digital marketing and advertising services as well as support to the numerous business units that comprise Nedbank.
EDGARS CLUB DIGITAL MAGAZINE
We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.
