The "hero offer" of the travel mailer was the three specials for cruises. We let the visuals do the work and kept the copy to a minimum, only calling out the basic details, price, and the fact that kids stay for free.

Our Role

  • UX
  • UI

The other travel offers were combined into a journey that the reader takes (hence the footprints). So, for instance, they would use their Sunglass Hut voucher to get new sunglasses before going to the beach – which is the Blue Marlin special. Creating this journey allowed us to keep the mailer fairly short, but also bring in the lifestyle element that is key to Edgars Club. 


Other Case Studies



Educating people with more than R2.5 million investable about a new financial product.


VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.


We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West

+27 11 380 6500

Amorphous |
Authorised resellers of
edgars club digital magazine