The "hero offer" of the travel mailer was the three specials for cruises. We let the visuals do the work and kept the copy to a minimum, only calling out the basic details, price, and the fact that kids stay for free.

Our Role

  • UX
  • UI

The other travel offers were combined into a journey that the reader takes (hence the footprints). So, for instance, they would use their Sunglass Hut voucher to get new sunglasses before going to the beach – which is the Blue Marlin special. Creating this journey allowed us to keep the mailer fairly short, but also bring in the lifestyle element that is key to Edgars Club. 

ECM-June-Travel-Mailer-Final

Other Case Studies

 

EDGARS CLUB DIGITAL MAGAZINE

We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.

BRITISH AIRWAYS

Roll-out of online booking and country websites for 27 countries, in 5 languages, including Arabic and Farsi

NEDBANK

We were tasked with providing digital marketing and advertising services as well as support to the numerous business units that comprise Nedbank.

Want to work with us?

Amorphous New Media

The Link
173 Oxford Road
Rosebank
Johannesburg
2196
South Africa

+27 11 380 6500
info@amorphous.net

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