Read on for a look at how Amorphous conceptualised, created and streamlined the delivery of an integrated content offering across print and digital for the Times Media Group.

Our Role

  • UI
  • UX
  • CD
  • STR

The Client

Being one of South Africa's oldest and most loved newspapers, The Sunday Times has been bringing people up to date with the latest news since 1906.

Its digital iteration, Times LIVE, opened the paper to the world by enabling its readers to move beyond the bounds of hard copy and getting their news delivered straight to their desktops and devices. With these two established delivery channels in its arsenal, TMG approached Amorphous to harness the power of digital to create a combined delivery method for both papers, based on an advertiser model.

Its digital iteration, Times LIVE, opened the paper to the world by enabling its readers to move beyond the bounds of hard copy and getting their news delivered straight to their desktops and devices. With these two established delivery channels in its arsenal, TMG approached Amorphous to harness the power of digital to create a combined delivery method for both papers, based on an advertiser model.

The Challenge

Amorphous was tasked with mapping out a plan so that TMG's digital and print interests worked as a cohesive whole. We had to come up with a way to combine the old with the new into one accessible content offering.

Luckily, our digital smarts, not to mention red hot app development skills were just the right match for the task, so we took a deep breath and jumped right in.
Demo image Extra Extra - read all about it (in a totally new way) Scroll right -> Strategically driven, we developed a deadly and comprehensive game plan to tie the various traditional and digital distribution channels together. Enter - The Sunday Times Plus Proposition.

 A strategy with cohesion at its core, it encompassed editorial, distribution, circulation management, content sales, advertising sales, user management and technology.
The Sunday Times Plus Proposition In one fell swoop, this inclusive subscription now granted web, paper and mobile content delivery.

When we say comprehensive,
we mean it

Front Page News - The Solution

Together with TMG, Amorphous applied its tech know-how and talent for strategy to bring a combined print and digital publication strategy to life through one slick, well-oiled app. In short: web, direct and third-party content sales – sorted.

Other Case Studies

 

EDGARS CLUB DIGITAL MAGAZINE

We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.

NEDBANK

We were tasked with providing digital marketing and advertising services as well as support to the numerous business units that comprise Nedbank.

VIDI

VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
Johannesburg

+27 11 380 6500
info@amorphous.net




Amorphous |
Authorised resellers of
edgars club digital magazine