PLANNING AND STRATEGY

We take business goals and user needs to generate concepts that meet the needs of both, otherwise known as “User Experience Design”. The planning process can take the form of workshops together with cross-functional teams or lone wolves operating in the dark. Either way, a project without a strategy or an idea without a plan is nothing.

The services include

  • Project Conceptualisation
  • Digital Marketing Strategy
  • Digital Media Strategy
  • User Experience Design
  • Wireframes
  • Prototypes
  • Project Planning – resourcing and scheduling

DESIGN

Great design works better. Simple. Form follows function is another foundation.

Good designs make the user’s journey a simpler, more intuitive one, one where aesthetics say everything that words cannot – much to the delight of the folk facing them. Our design skill-set runs across the board, from User Interface design to banner ads to animation.

  • User Interface Design
  • Website Design
  • Advertising (online and rich media banner adverts)
  • Copy Writing
  • Animation
  • Presentations
  • Mobile Sites
  • Mobile Application designs
  • Video Production

APPLICATIONS & PROGRAMMING


Making the Internet do the things you want it to do. Our geeks are quite quite bright. The team is half female too, that’s transformation.

  • Mobile and tablet Application Developments
  • Content Management Systems
  • WordPress
  • Smart TV apps
  • Adobe AIR apps
  • Phone GAP
  • ASPX, PHP, SQL, C
  • jQuery, XML
  • CSS, WAP

DIGITAL DIRECT
MARKETING


Is the category for email campaigns and SMS campaigns. We use industry standard tools like SilverPop and MailChimp.

  • Email marketing campaigns
  • Database and List Management
  • Email List Hygiene
  • Email, SMS and MMS Distribution
  • Mixed Medium Lifecycle Campaigns
  • Email Broadcast
  • MMS
  • SMS
  • Premium Rated SMS(PRSMS) campaign setup and management
  • Airtime distribution

REPORTING AND INSIGHT


Understanding what happened with the website and the campaign is what separates amorphous from the rest. We understand that you can’t innovate without risk. But lets quantify, measure and learn about the risk (and opportunities) every step of the way.

  • Account Setup
  • Website Usage Reporting
  • Online Goal Analysis
  • Sales and Conversion optimisation
  • Cross Media Reporting
  • Attribution Analysis
  • Competitor Online Media Analysis
  • Bespoke or custom report
  • Return on Investment

SEARCH ENGINE MARKETING


Using Pay Per Click advertising to drive sales and awareness goals makes business sense. This service offer “always-on” campaign platforms that make businesses money – real ROI – real Return on Marketing Investment.

  • Google Adword Account structuring
  • Google Adword writing
  • Google Adword Campaign Management
  • Campaign Optimisation
  • Campaign Reporting

MEDIA BUYING AND REPORTING

amorphous_reporting
The appropriate media mix is critical to campaign success. What percentage of your last campaign was spent on the internet or mobile? If it was less than 25% and you are targeting LSM 6 and up, its time to join the 21st century. Ask us how.

  • Digital Media Strategy
  • Audience definition and measurement
  • Online Media Planning
  • Procurement
  • Ad Serving
  • Online Campaign Management
  • Digital Campaign Optimisation
  • Asset Management
  • Campaign Reporting
  • Return on Marketing Investment Analysis