Tiger Brands – Group Website Redesign

Redesigning Tiger Brands’ Group site was much like dragging a cold and shivering man from Plato’s cave, and letting him actually feel the sun on his skin.

Wearing our UX capes, we vapourised the old design and started afresh, creating an interaction that was infinitely smoother and thankfully simpler. We maximised scrolls, minimised clicks, swept the junk aside and pretty much left this kitty with a turbo-sprung step.