News & Views

Integrated experiences Classic FM interview

How the Minority Report is influencing the way for digital 15 years later. Our very own Grant Shippey and Michael Avery from Classic FM take a look. Click the link to have a listen:

Amorphous featured on

Amorphous featured on with Grant Shippey – Digify Africa    

The hybrid life

Are we approaching a work/life singularity? We asked professionals how they view the blurring of lines between the professional self and the personal self today and in future – and how this affects their lives specifically. Although traditionally existing as two separate entities, it has become evident that technology...

Programmatic network for fashion, beauty launched in SA

A new programmatic advertising platform, targeting the fashion, beauty and fragrance industries, has been launched by digital agency, Amorphous. FashionBeauty.Network (FB.N) integrates data sets of the client (advertiser) with those supplied by third parties (media platforms) to range over multiple digital-media properties. The platform, which targets South African consumers interested...

Seven Mistakes Marketers Make When Generating Leads

The main focus of every commercial enterprise is to make money, which relies on converting marketing leads into customers. And this means that companies get the best value for their money when their efforts generate accurate leads in the first place. The best lead is one that costs the...

Amorphous wins Edgars Club digital account

The Publishing Partnership (TPP) and digital agency Amorphous New Media have won Edcon’s publishing business for its print and digital publications. The Publishing Partnership (TPP) has been awarded the contract to publish Edcon’s Edgars Club Magazine and Jet Club Magazine. TPP will create the print editions of both magazines...

BRANDING the Internet

The Internet is a significantly influential entity that has had. and will continue to have. far-reaching effects on the ways in which brands build relationships with their customers. The Internet’s track record ol giving people unprecedented access to information and ways of communication has led to it becoming inextricably...

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