News & Views

Seven Mistakes Marketers Make When Generating Leads

The main focus of every commercial enterprise is to make money, which relies on converting marketing leads into customers. And this means that companies get the best value for their money when their efforts generate accurate leads in the first place. The best lead is one that costs the...

BRANDING the Internet

The Internet is a significantly influential entity that has had. and will continue to have. far-reaching effects on the ways in which brands build relationships with their customers. The Internet’s track record ol giving people unprecedented access to information and ways of communication has led to it becoming inextricably...

Creating scalable development with growth hacking

By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth. The term growth hackingĀ was coined in 2010 by Sean Ellis, CEO of web-analytics company Qualaroo, to describe innovative, low-cost solutions used by tech start-ups to grow their businesses quickly....

Online business portal a boost for SME employment

Over the last four years Harambee Youth Employment Accelerator has become renowned for connecting corporate employers seeking entry-level talent with young, high-potential work-seekers who are currently locked out of the formal economy. To date, it’s achieved far-reaching impact by helping 20,000 young people into jobs across 200 of South...

Digital innovation given a boost at AfricaCom

Amorphous New Media and Ericsson teamed up to showcase developing digital talent at the 2015 AfricaCom conference. Creative digital agency Amorphous New Media was tasked by Ericsson, Swedish multinational provider of communication technology and services, with developing an innovation hub at the 2015 AfricaCom event where delegates could meet,...

Amorphous joins Ericsson to showcase developing digital talent at AfricaCom

Creative digital agency Amorphous New Media was tasked by Ericsson, Swedish multinational provider of communication technology and services, with developing an innovation hub at 2015 AfricaCom, where delegates could meet, network, share ideas and hear from tech industry leaders.The Ericsson stand, called AHUB, offered an opportunity to show entrepreneurs...

Five Tips for Effective Marketing that Complies with the POPI Act

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they use are integrous and follow the new legal requirements. Marketing in the digital age has opened an array of new opportunities for businesses to reach...

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