Asset managers STANLIB have a footprint across nine African countries, and their website needs to serve institutional investors, financial advisers and retail investors across those regions. Their website was content heavy and difficult to navigate.
Our user experience (UX) designers created personalised “front doors” for each of these customer segments. Our development and technology team also devised a mechanism to filter STANLIB’s over 140 funds by segment, territory, fund type, management style and performance.
This rich user experience intuitively guided website visitors to the point of sale, in a curated manner.