Sanlam Investments is a division of Sanlam, one of South Africa’s most established and trusted financial institutions, focusing on generating investments across Africa.
The institutional investment sales challenge
Sanlam Investments had a list of 253 prospective institutional investors in six countries: Sweden, Denmark, Netherlands, Norway, the United Kingdom and the United States. The challenge was that Sanlam is not a well-known institution in those countries and a cold call from them would have fallen flat.
The account-based advertising solution
Our creative and data teams created a seamless digital advertising campaign highlighting the benefits of investing in Africa. Dot Network – Amorphous’s data sister – was able to match 201 of the leads supplied by Sanlam Investments and told them how the investment firm had the expertise they could trust.
The results – a seamless digital ad campaign
Through our account-based marketing campaign, 200 people who had $500 million to invest but didn’t know about Sanlam Investments were made aware that this is a reputable financial institution – without Sanlam Africa Investments having to sponsor a football team.