Content marketing for financial services

Momentum Investments

The financial product education challenge

When Momentum Investments developed outcomes-based investing, a product that focused on investor goals and behaviour, they needed to educate institutional investors, financial advisors and retail investors about the product, highlighting its benefits, in an accessible and engaging manner. They needed a content marketing campaign.

The creative solution

Amorphous concepted, wrote, animated and produced a series of four videos explaining the main concepts of outcomes-based investing. Using retro arcade games as metaphors for behavioral finance, we broke this technical concept into digestible pieces of content marketing.

The result

The four videos were distributed to Momentum Investment’s financial advisers across various channels, including direct communications and social media, where they were available to retail investors, too.

Video Series
Services

Conceptualisation

Project planning
Copywriting
Digital design
Motion graphics
User interface design
Design & customer experience

Pre-production

Motion Graphics

Editing

Content Distribution

Content Amplification