The branding challenge
When Molekula Coffee was about to open their first store, they had everything they needed to delight customers: coffee, machines, staff and a location. The only thing missing was a distinctive visual identity and brand to complete the customer experience.
The visual identity solution
Amorphous designed a dynamic logo and corporate identity that incorporates the molecular spirit of the brand and the rich history and tradition of New York coffee shops.
With a strong visual identity that was applied to everything from the main signage to barista aprons and email signatures, we gave this new business a caffeine boost to get off the ground.