The "hero offer" of the travel mailer was the three specials for cruises. We let the visuals do the work and kept the copy to a minimum, only calling out the basic details, price, and the fact that kids stay for free.

Our Role

  • UX
  • UI


The other travel offers were combined into a journey that the reader takes (hence the footprints). So, for instance, they would use their Sunglass Hut voucher to get new sunglasses before going to the beach – which is the Blue Marlin special. Creating this journey allowed us to keep the mailer fairly short, but also bring in the lifestyle element that is key to Edgars Club. 

ECM-June-Travel-Mailer-Final

Other Case Studies

 

STEERS

South Africa's award-winning, leading burger brand has been dishing out 100% pure beef, flame-grilled burgers for almost 50 years.

EDGARS CLUB DIGITAL MAGAZINE

We created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography.

VIDI

VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
Johannesburg

+27 11 380 6500
info@amorphous.net




Amorphous |
Authorised resellers of
edgars club digital magazine