Positioning a R15bn international property fund

Accelerate Property Fund

The branding challenge

When a South-African-based international property investment company was relaunching their flagship property – the biggest mall in Southern Africa – they required a corporate identity and positioning refresh to deepen ties with investors and their tenants and shoppers.

The corporate identity solution

Amorphous developed a new positioning based on their business strategy.
The visual identity of logo, fonts, colours, imagery and messaging platform, was structured to enrich the master brand, using a cost effective monolithic brand architecture.

We applied this refreshed branding to all corporate elements and the website we developed for them. It was fully responsive, with a sortable property portfolio and live share price information.

The results – powerhouse visual identity 

With a sophisticated visual identity and messaging platform, this world-class property investment company re-launched its flagship mall to national acclaim.

Corporate identity
Website

Services

Competitor analysis
Communication strategy
Brand strategy
Corporate identity
Digital design
Brand architecture
User interface design
User experience design
Website development
Design & customer experience
Amorphous_corporate identity design_visual identity_website development
Amorphous_corporate identity design_visual identity_website development
Amorphous_corporate identity design_visual identity_website development
Amorphous_corporate identity design_visual identity_website development
Amorphous_corporate identity design_visual identity_website development
Amorphous_corporate identity design_visual identity_website development
Amorphous_corporate identity design_visual identity_website development